What is Focus AdSpace?
Focus AdSpace is a space for advertiser and industry suppliers to advertise and promote their advertising that will capture more direct attention of travelers.
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What is Ticket Wallet?
A jacket/cover (pre-printed with condition of contract) issued by IATA to all its accredited travel agents worldwide, which the e-ticket or boarding pass is normally kept.
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Why is Ticket Wallet?
The most effective advertising method that focus on travelers whereby their spending power to be informed and remind is more than current advertising.
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How possible is the Ticket Wallet?
The possibilities to extend the communication line by making it interactive, engaging and enticing.
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How does it help?
The most constant reminder
Most direct and focused advertisement
One of three things that stay with the traveler for the duration of the trip (which are:- handphone, passport and ticket, and wallet.
The most extensive method covering travelers on all airlines
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What are the different between Ticket Wallet and Paper Advertising?
Ticket Wallet
(i) Targeted at domestic and outbound travelers in country of circulation
(ii) Stay throughout traveling period which is average 3 days
(iii) It is constant reminder to the travelers
Paper Advertising
(i) No specific target audience, irrelevant critical mass
(ii) Get the attention of a reader: average about 10 seconds
(iii) Normal one-off advertisement
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